![]() Panoply offers some of Slate’s own podcasts as well as selected ones from partner sites like The New York Times Magazine, the Huffington Post, Popular Science, New York Magazine and Vox and independent writers like “Happiness” author Gretchen Rubin, who hosts a podcast called ‘Happier”. ![]() The network stretches across a range of topics from politics (Political Gabfest), culture (Culture Gabfest and The Audio Bookclub) to economics (Slate Money) and sports (Hang up and Listen) to parenting (Mum and Dad Are Fighting) and so on. It produces more than 15 different podcasts that accumulate over 6.5 million downloads per month. It launched its own podcast network Panoply in February 2015. When it comes to podcasts the poster child of publishers has to be Slate. Condé Nast’s Wired magazine offers its Gadget Lab” as an audio file, The New York Times has its Music and Book Review podcasts and National Geographic features half a dozen podcasts. Many podcasts are either spawned from public radio shows and television sports shows (ESPN alone produces more than 50 different podcasts) or they are started as independent productions by comedians like Ricky Gervais, Kevin Allison and Adam Carolla.īut publishers are tapping into the trend, too. ![]() Some of the most successful US podcasts over and above Serial are, to name a few, This American Life, Radiolab, Fresh Air, The Joe Rogan Experience, How Stuff Works”, Freakonomics Radio and Here’s the Thing with Hollywood star Alec Baldwin as an interviewer. In Europe, podcasts have been slower to catch on, but in the UK, listeners download and stream 10 million podcasts a week, the Financial Times wrote, quoting Acast (a European podcasting platform that carries ads from Sony, Ikea and McDonald’s). The audience has grown to 46 million monthly listeners 12 years and older, up from 39 million a year ago, according to Edison Research. Overall, Americans now listen to roughly 21.1 million hours of podcasts daily. ![]() With the rise of shows like Serial and the ease of subscribing to podcasts today (for example on iPhones the podcast app is a permanent feature), many first-time users are starting to engage with podcasts. Podcasting first emerged some 10 years ago, but achieved little traction due to rather complicated technology excluding most of the general public as listeners. However, fast-forward one year on and podcasts are now very much in vogue. To date, the eleven iconic episodes have been downloaded about 80 million times - which makes Serial the most successful podcast of all times.Įven Chicago-based radio station WBEZ, the producers of This American Life, one of its flagship shows, did not quite foresee this type of momentum when produced the Serial as a spin-off. It is a suspense-filled, narrated account of a 1999 murder case in Baltimore. The first season of Serial initially aired a year ago in October 2014, made available as podcast on iTunes and other platforms. Serial, the show that triggered a huge comeback for podcasts in the US, is producing its second season, feverishly awaited by its many hardcore fans. In the United States podcasts are “re-emerging” as a business model for publishers and unlike a few years ago, advertisers are now willing to bet on audio downloads, writes Ulrike Langer for the Digital Innovators’ Summit blog.
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